Like you, I am still struggling to come to terms with the tragic events that happened in Boston just a few short weeks ago.
Not every crisis plays out on a national stage or with the senseless and tragic impact of the events in Boston. But with more information available at people’s finger tips than ever before, all organizations should be prepared with a crisis communications plan that addresses this changing communications landscape.
Once upon a time, an organization affected by a crisis could issue one concise statement or hold a single press conference to address reporter questions, and then resume normal operations. Today, information spreads second-by-second, 140 characters at a time, to anyone within reach of a smartphone.
The worst time to find out you don’t have a crisis communications plan is during a crisis. Every crisis situation is different and requires a unique and tailored approach; however, it is essential to have a basic plan in place to ensure strategies are implemented in a timely and effective manner. Below is an infographic showing eight essential steps to any crisis communications plan.
About Shelly Pfenninger
Director of Communication, Vacation Rental Managers Association (VRMA)