Featured Event
Creating Market WOW! A Step-by-Step Guide to Creating a Dynamic Marketing Plan!
March 24th
 CJ McClanahan will teach seminar attendees how to create a simple 5-step marketing plan which will dramatically improve their ability to drive results through targeted and disciplined marketing activity, marketing drives membership and revenue, so this is a seminar that you do not want to miss!
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Date: March 24, 2010
Time: 10:15 a.m. – 2:30 p.m.
Facilitator: CJ McClanahan, reachmore
Cost: ISAE Members $60; Non-Members $90
Location: Renaissance Indianapolis North Hotel, 11925 N Meridian Street, map
Domain: Organizational Management
CAE Hours: 3
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Understanding Your Vulnerable Members
By: Larry J. Seibert, Ph.D.
Over time, individuals develop a relationship with associations to which they are a member. Some of these relationships may be strong, others may be moderate, and still others would be considered weak. Sometimes members exhibit behaviors that might be considered indicators of their commitment to the association (e.g. recruiting new members, volunteering for committee work, and actively participating in association activities). But these outward signs do not always accurately reflect how members feel about their association.
Of most concern for association executives are the members who have a weak relationship with the association and are at-risk of leaving the association. Because many members are not heard from except when there is a problem or when they mail in their renewal check, it is difficult to know how strong their relationship is with the association. One should not assume that a member who does not actively participate in association activities is necessarily at-risk of leaving the association.
In our research, we identify the strength of the relationship that each member has with the association and segment them into one of three categories based on this relationship. We label these three groups as loyal, neutral, and vulnerable. This loyalty classification is based on their responses to a three question sequence in a member survey, and is done primarily to help associations improve their member retention. We believe that the key to higher retention is to understand why members are vulnerable, identify them, and apply intervention techniques to retain them as members. Continue Reading
A Young Professional's Perspective: The Coke Side of Life
 Most of us have brands that we are devoutly dedicated to, whether it is a brand of jeans, running shoes, cars, or simply the pop that we drink. I can openly admit that I am one of those people that is deeply devoted to the brands that I love and use. I never realized just how deep my loyalty ran until recently while eating out for dinner. I was looking over the menu deciding what to have to eat when the server approached and asked if she could get us started with something to drink. I turned to her and asked do you have Coke or Pepsi products and to my dismay and frustration she answered Pepsi and without a second of hesitation I ordered water. My dinner companion laughed and simply said you are so funny! I asked what was so funny and he said you would rather drink water than order a Pepsi product…you should work for Coca Cola! It was at that moment that I realized just how deep my loyalty for Coke ran. It might be silly, but this is the type of loyalty that every membership organization hopes to achieve.
I asked myself what it is about Coke that I am so loyal to and how can I apply what they offer me to the benefit of membership in my organization.
- They are a reputable company with a long history of success.
- They are the number one provider across the world of their product, sparkling beverages and juices, in the market.
- They offer new products regularly to keep their customers interested.
- They offer a quality product that satisfies.
- They reward loyal customers.
A membership organization has the ability to develop this type of loyalty through the same methods:
- Build on a strong foundation and elect good leadership.
- Offer benefits that members can only get through your organization.
- Keep it fresh, offer new products and services on a regular basis.
- Know the organization’s mission and stay true to it.
- Offer discounts and rewards for being a member.
My loyalty to Coke all boils down to the fact that they offer me a quality product that I can’t get somewhere else for a good value. Creating an organization that offers the same quality product and a good value will allow your association to create deeply devoted members.
Great Educational Opportunity!
Leading Learning - Assisting Associations with Destination Evaluation
Sponsor: Nevada Society of Association Executives
Date: March 24th
Time: 2:0 p.m. (EST)
Cost: $55.00
Gina Mann of the Las Vegas Convention and Visitors Authority representing nearly 100 years of experience will guide association meeting planners through the process of evaluating a destination. Whether your program is simply a 12-person board meeting, or an annual conference for several thousand, the destination's CVB can be your best ally. Each destination's official marketing organization employs experts in every facet of that destination that can lend assistance with a multitude of needs. From putting hotels in a competitive position to bid on your association's meetings to transportation needs once the group has arrived, the destination experts are there to make your job effortless and ensure your meeting or conference is a huge success.
This session will highlight the following components each association meeting planner should consider when evaluating a destination:
Location, Location, Location - Accommodation Choices - Air Service Availability - Convention Facilities - Convention Services - Attendance Boosters -Transportation Options - Area Amenities - DMO Support
Gina Mann, Sales Executive - Mountain States -Gina is a native-born Las Vegas. She holds a BS in Hotel Administration from the University of Nevada, Las Vegas. Prior to coming to the LVCVA in 2000, Gina spent 21 years working in the hotel industry in Las Vegas. She has held positions in food and beverage, accounting, room reservations, front office operations, and hotel sales.
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Eye on Association Professionals
- Moving On Up!: The newest class of Certified Association Executives has been released. The most recent exam was administered on Friday, December 4, 2009. ISAE has four members that are proudly new CAEs as a result of this exam. Please join us in congratulating the December 2009 class of CAEs:
Jeffrey S. Beachum, CAE
Executive Director
Raybourn Group International Inc
Daniel Kelsey, CAE
Director of Practice Advisory Group
Indiana State Medical Association
Barbara Richardson, CAE
Development Director
Kappa Delta Pi
Jennifer A. Whittington, CAE
Executive Director
University Risk Management and Insurance Association
Legal Matters
- IRS Issues 2009 Form 990; Explains Significant Changes: The IRS has issued final 2009 versions of Forms 990 and 990-EZ, as well as their instructions. The IRS has also provided a detailed explanation of significant changes to the forms.
Form 990, Return of Organization Exempt from Income Tax, was extensively revised for 2008. The new Form 990 is designed to promote more uniform reporting by exempt organizations, and it uses questions and answers to offer assistance and clarification. Some of the new features include a glossary of terms, a sequencing list, a compensation table and many illustrative examples.
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- New Mandatory Electronic Filing for Form 5500
New mandatory electronic filing requirements now apply to Form 5500 annual reports filed by retirement and health and welfare plans. This new system became effective for plan years beginning January 1, 2009, and later and uses the computerized Employee Retirement Income Security Act (ERISA) Filing Acceptance System known as EFAST2. The electronic filing procedures require plan administrators and plan sponsors to sign Form 5500 electronically. To sign Form 5500, administrators and sponsors need to obtain "filing signer" credentials. The U.S. Department of Labor (DOL) will not permit others, including tax preparers, to obtain credentials on behalf of an administrator or sponsor. To obtain the filing signer credentials, administrators and sponsors must register on the DOL website.
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Advertising in Synergy
Advertising in the ISAE Synergy is an affordable way to reach hundreds of association professionals! With great rates and flexible scheduling you can customize your ad schedule to promote your company just when you want to. If you are interested in advertising in Synergy with your own banner ad, please contact Katie.
The rates are as follows:
Animated banner ad - $200 per ad/per month
Place an ad for three months or more and receive a 20% discount!!
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