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If you have been waiting to attend this year’s best educational & networking event then now is the time to register for the 2009 annual convention. Hosted by the city of South Bend, the South Bend Marriott and Century Center Convention Center, this year’s event is packed with opportunities to excel as an association professional. With activities that will revive you and education that will sustain your association professionalism, it is a win-win event!
No matter what position you hold, whether you are new to association management, on your way up, or have been around long enough to use the phrase, “I can remember when we….”, this is your chance to mingle with fellow association professionals while keeping up on association industry trends. Go ahead and find out who will be speaking, get all of the golf outing details and check out the agenda. After that, don’t forget to register for the 2009 ISAE Annual Convention and reserve your hotel room.
We also have a few sponsorship opportunities still available for 2009! Check out the remaining sponsorship opportunities and see who else is already sponsoring the convention!
The Continuous Marketing Dilemma
Marketing your organization can be a lot to handle at any given time—making sure you’re targeting the right groups, putting together messages that will draw people in, deciding which format to deliver those messages in, etc. Throw being in the middle of a recession into the mix and the situation can quickly become overwhelming.
When money is tight it is often a person’s first instinct to cut spending everywhere possible and marketing dollars tend to be some of the first to disappear. However, cutting communication with your members or clients can be a mistake that your organization will be paying for long after the recession has passed. In times like these it is more important than ever to be an invaluable resource and strive to meet customer needs. Instead of trimming away at your marketing efforts because you think you can’t afford them, consider that you may not be able to afford being without them.
There are three important things that must be done during difficult times. First, know what your target market wants. This can change frequently so make sure you are continuously monitoring their needs and adapting to them. Secondly, stop wasting resources on the stuff they don’t care about just because it has always been done. Lastly, let them know what you are doing for them. They will appreciate your efforts and your regular communication with them will never leave them wondering what the benefits of their relationship with you are.
 CEO/CAE Retreat: May 14th & 15th
Management Retreat-The best professional networking in the business is right here. This retreat provides you the chance to go off site and get to the root of issues that you and other CAE's and CEO's face daily.
This year we are changing up the format a bit. Instead of a book discussion, the interactive session will focus on the current events that affect how CEOs do their job. Several articles will be used to jump start conversation. In addition to great discussion there will be plenty of time for fun! On Thursday evening after dinner and conversation you will head out on a pub crawl stopping at some of the notorious hang out spots in Muncie!
Where:
Education: Horizon Convention Center, 401 S. High Street, Map
Overnight Accommodations: Holiday Inn Express, 4201 W Bethel Pike, Map
Time:
Thursday, May 14th: 4:00 p.m. – 8:30 p.m.
Friday, May 15th: 8:00 a.m. – 3:00 p.m.
Cost:
Registration: $65 ISAE Members; $85 Non-Members
Hotel Accommodations: $79
CAE Hours:
Domain Leadership & Planning; 9 Hours
Conference: May 19th
Follow the Money …Not-For-Profit Finance for Non-Finance Professionals
This is a must attend seminar for all association professionals, especially those who want to keep their jobs!! The number one reason that association professionals lose their jobs is due to poor financial management skills. Being able to calculate the numbers and put together the budget is simply not enough. You need to understand how to effectively communicate what the numbers mean. In order to be able to accomplish this you must have the ability to understand the language of accounting and finance, how to direct a financial operation, how to read financial statements, recognize danger signs and present financial information to the board and staff you will regret it.
The presenter for this seminar Ed McMillan, CPA, CAE, the Non-Profit Guru, literally wrote the book on financial management for not-for-profit organizations. The seminar will be a combination of lecture and interactive exercises that will incorporate the following ideas:
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Essential differences between commercial and not-for-profit organizations
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How the primary financial statements are prepared and how they relate to each other
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Important differences between the cash and accrual methods of accounting
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Essential importance of understanding Restricted Fund Transactions
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Understanding accounting terminology specific to nonprofits
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How to read the Statement of Financial Position and Statement of Activity
Who should attend??
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Chief Staff Executives
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Chief Financial Officers
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Upper Management Executives
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Staff accountants and Bookkeepers
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Treasurers
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Internal Auditors
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Employees, Managers, or Executives new to not-for-profit management
Finance not your thing? Then this is the seminar for you!
Where:
Riverwalk Banquet Center & The Lodge, 6729 Westfield Boulevard, Map
Time:
8:00 a.m.-9:00 a.m.: Registration, Continental Breakfast & Networking!
9:00 a.m.-12:00 p.m.: First half of the seminar
12:00 p.m.-1:00 p.m.: Networking Lunch
1:00 p.m.-4:00 p.m.: Second half of seminar
Cost:
$100: ISAE Members
$140: Non-Members
$70: Additional Attendee from Same Organization
CAE Hours:
Domain Leadership; 6 Hours
Conference: May 8th
Solutions Summit: It's All about People
 The 2009 Solutions Summit: It’s All About People is a new, unique event dedicated to helping you find remedies to all your people issues. If you work with people, work for people, oversee a team or are part of a team, this conference is for you. We’ll give you actionable advice on generational differences, ethnic diversity, succession planning, work/life balance and future partnership alternatives. Find out more about this one-of-a-kind event!
Where:
Indiana Convention Center, 100 S Capitol Avenue, Map
Time:
8:15 a.m.-9:30 a.m.: Panel Discussion
9:30 a.m.-10:00 a.m.: Networking Break
10:00 a.m.-11:15 a.m.: Keynote: Wide World of Management Excuses
11:15 a.m.-11:30 a.m.: Networking Break
11:30 a.m.-12:30 p.m.: Breakout Sessions
12:30 p.m.-1:30 p.m.: Lunch
1:30 p.m.-2:30 p.m.: Breakout Sessions
2:30 p.m.-3:00 p.m.: Networking Break
3:00 p.m.-4:30 p.m.: The Coach Approach
Cost:
$295 Single Registration
Have you looked around your office lately and known something was missing? Maybe you can’t put your finger on it, but it may just be something that we talk about almost everyday with our spouses, kids, friends, and co-workers---trust. Such a small and simple yet perfect word so why is it that it seems to be that distrust always seems to be lurking in the work place? One way to help alleviate this is to make sure that you are taking the time to run an operation with a high level of transparency. Make sure that every member of the staff feels involved by operating openly and truthfully. The cloud of distrust may not instantly disappear, but you sure will be able to see the sun!
“The glue that holds all relationships together-including the relationship between the leader and the led is trust, and trust is based on integrity”
Brain Tracy
Assessing the Negative Impact of Problem Experience
on Member Loyalty
By Larry J. Seibert, Ph.D.
Over years of conducting numerous satisfaction/loyalty research programs for many types of organizations, we have consistently found that problems weaken the relationship between an organization and its constituents, whether they are referred to as clients, customers, patients or members. We also know that different types of problems negatively impact the relationship to varying degrees. Some problems will only cause minimal damage to the relationship if resolved, while other types of problems must be prevented from occurring.
In order to determine the negative impact problem experience has on member loyalty, there are four issues that must be addressed: (1) the prevalence of problems, (2) the percentage of problems that go unreported, (3) the extent of damage that is done to the relationship if the problem occurs but is resolved, and (4) the extent of damage that is done if problems go unresolved. By understanding the last two (damage done by resolved problems and damage done by unresolved problems) an association can efficiently allocate its limited resources to eliminating problems where it must, and resolving problems in areas where problem elimination is not necessary.
Including the following four questions in your member satisfaction/loyalty survey will allow you to determine the impact that various types of problems have on your member relationships:
1. Have you experienced a significant problem when dealing with XYZ in the past six months?
2. Please briefly describe the nature of the problem.
3. Did you report the problem to anyone at XYZ?
4. Was the problem resolved to your satisfaction?
The Association Executive As Seen by...
The Member: The Fount of all Wisdom, the universal help desk, the place to go with odd questions, a human Wikipedia about my profession or industry.
The Member’s Administrative Assistant: The annoying person who keeps sending these dues bills, conference registration forms and legislative alerts that overflow my trash bin.
The Staff Member: That over-paid slacker who’s always out having lunch at someone else’s expense, or on a trip to some nice location, who takes credit for all my hard work.
The Association President: The best go-for I ever had, but needs constant, daily supervision to be sure all the details are taken care of.
The Hotel Sales Representative: The rude person who hung up on me just because I called three times last week, but whom I must smooze as long as there’s any chance the association might bring its conference to my hotel.
The Legislator: A potential source of campaign funds if I can keep them guessing about my position on their bill.
The Committee Chair: A person waiting idly by the phone, hoping I’ll call with a new project to relieve the boredom.
The Exec’s Administrative Assistant: A nice person who shouldn’t be allowed out without a minder.
The Board: A dreadfully tight-fisted naysayer, who keeps complaining that all the wonderful things we want to do aren’t in the Budget or the Strategic Plan.
The Finance Committee: A hopeless spendthrift who’s responsible for the association going into the red this year, by not sticking to the Strategic Plan and the Budget.
The IT Director: A neo-Luddite, who can’t use a computer as well as the average five-year-old.
The Volunteer: A Spammer who should be cut off from the computer and e-mail.
The Lawyer: My deep-pockets lunch, if only he/she will make one little mistake.
The Spouse: Seen? I ain’t seen anybody around the house lately. I might as well be single.
Him/Herself: A carnival entertainer, running back and forth keeping 20 plates spinning, juggling several balls and other objects, while participating in a conference call on a headset and answering e-mail on a Blackberry.
Society: The glue.
By Robert A Hall, CAE
Good Luck to those sitting for the May CAE Exam!
Sitting for the CAE in 2009 or 2010? Get signed up to attend the FREE study sessions for the CAE exam. Whether you plan to take the exam in 2009 or 2010 it is never too early to start studying. ISAE has set the dates for the fall 2009 study sessions. Make sure to mark your calendar and let the ISAE staff know if you plan to attend.
Where:
Tau Kappa Epsilon Fraternity Headquarters, 8645 Founders Road, Map
Time:
4:00 p.m. – 6:00 p.m.
Dates:
Tuesday, October 13, 2009
Tuesday, October 27, 2009
Tuesday, November 10, 2009
Test Date:
Friday, May 1st
Friday, December 4th
Tim Bailey
Conrad Indianapolis
50 West Washington Street
Indianapolis, IN 46204
(317) 524-2524
tim.bailey@conradhotels.com
Dalemarasha Cooper
LaPorte County Convention & Visitors Bureau
4073 S. Franklin Street
Michigan City, IN 46360
(800) 634-2650
dale@laportecountycvb.com
Todd Stallings
Indiana Association for Home & Hospice Care
6320-G Rucker Road
Indianapolis, IN 46220
(317) 844-6630
todd@iahhc.org
Amy Walters
AMOA National Dart Association
9100 Purdue Road, Suite 200
Indianapolis, IN 46268
(317) 387-1299
amy@ndadarts.com
Jennifer Whittington
University Risk Management & Insurance Association (URMIA)
P.O. Box 1027
Bloomington, IN 47402
(812) 855-6683
jenny@urmia.org
It is more important than ever to create networks of professionals that support the association profession and the professionals that it is made up of. If you are currently an ISAE member and know someone that could benefit from professional growth through value packed education and networking, as well as saving money on must attend programs then encourage them to join ISAE!
Check out the website for a complete list of benefits that ISAE offers to our members. Click on the following link to download a 2009 ISAE Membership Application.
This month the section of focus for the knowledge brokers section of the website is in the administration area. Whether you need a model for a speaker agreement, an example of an affinity agreement, or you simply want to see how your bylaws measure up then check out the administration section of knowledge brokers. This section provides numerous tools to help you run a more seamless organization, and it is a FREE benefit with your membership!
The Knowledge Broker area is a great resource. Please help us keep it stocked with materials that ISAE members can use to support their organizations by forwarding your policies/materials to Katie Voorhest.
Great Askpectations: The Right Questions at the Right Time
Questions are the answer to every leadership and management challenge. Learn how to increase your personal effectiveness by developing an inquiring mindset, identifying the right questions to ask at the right time, and listening to what the answers reveal. Discover “Questionology” and how to introduce it into your organizational culture in order to create powerful leadership, further relationships and reduce conflict. After this session, you’ll know what types of questions to ask and have the tools to find the answers to even your toughest association management challenges.
Presenter:
Mary Byers, CAE
When:
Wednesday, May 13th
Time:
12:00 p.m. – 1:00 p.m. CST
Cost:
$49
 Is your search for qualified applicants on target??
These days there are more applicants than open positions available for hire. So how do you guarantee finding the quality of people that you are looking for when you do have an available position? The first step is to get the job in the right place! You wouldn’t go to a general store looking for a specialty product so why only post your job opening on the “general store” of job sites? When ISAE offers a unique captive audience of association professionals providing you with the ideal opportunity to find the perfect candidate.
One of the many benefits of ISAE membership is our job listings area on the Web site. ISAE members can place their position on the Web site for free, providing access to job seekers interested in working for associations and nonprofits. Click on the following link http://www.isae.org/sections/jobs.php to view current listings. If you have a listing you would like to have posted or want to know more, contact the ISAE staff at kvoorhest@isae.org.
Would you like to reach more than 500 association professionals? If so, then join your fellow members and advertise in the monthly publication of Synergy! If you are interested in advertising in Synergy with your own banner ad, please contact Katie Voorhest
The rates are as follows:
Animated banner ad - $200 per ad/per month
Place ad for three months or more and receive 20% discount.
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