5 Video Content Strategies for Engaging Association Members
Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. However, with their busy personal and professional lives, it can be challenging to find the right ways to maintain their interest in your association outside of meetings.
That said, with a little creativity and digital prowess, you can leverage one of the most powerful tools for member engagement: video. From storytelling to engagement to education, there are many goals your association can achieve by strategically creating video content. In this guide, we’ll review these top video use cases for associations: