Association Strategy Circles
A quarterly program for CEOs, COOs and assistant executive directors
Mary Byers, CAE will show you how to create a clear vision for the future of your association and a strong action plan for the present. Invest four days in 2016 to attend professionally facilitated peer-to-peer sessions in Indianapolis, enabling you to do your best work on behalf of your association.
Strategy Circles provide protected time, practical tools, valuable concepts and personal coaching to help participants identify the steps necessary to creating a vibrant, healthy and relevant association—one that members want to belong to, not one they have to be begged to join. It’s a powerful shift—both for associations and the senior-level executives who run them.
About the Speaker
Mary Byers, CAE is co-author of Race for Relevance: Five Radical Changes for Associations and Road to Relevance: 5 Strategies for Competitive Associations. She’s the former director of communications and member services for the Illinois State Dental Society and served in that capacity for nine years prior to starting her consulting business in 1998. Since then she has worked with hundreds of associations on leadership development, planning and strategy. Mary specializes in working with volunteer association leaders and chief staff executives to help define their roles and clarify their vision through leadership conference programming, facilitating strategic planning retreats and coaching. Mary is a certified association executive and a member of the National Speakers Association. She is also the author of seven books.
February 24—Obstacle Busting
Turbo-charge your quarter with clarity and purpose. Designed to help you move from putting out fires to making great leaps, this session gives you the time and space to identify irritating gnats, identify staffing gaps, realize your full potential and help your staff do the same. You’ll learn a 10-minute process to move from “stuck” to “started,” complete an expertise inventory and set “Fast Five” goals.
See full details for February 24 session, including hotel information, here.
May 19—Tune-Ups and Tweaking: Upping Your Game
This is a deep-dive into differentiation, uniqueness, storytelling and branding. Step back from the day-to-day operations to assess how members experience your association and consider the role of concierge, convenience and curiosity as strategy. You’ll develop a milestone map and rethink “engagement” in today’s rapidly changing environment.
See full details for May 19 session, including hotel information, here.
September 13—Leadership Development: Pursuing Excellence in Volunteers and Staff
Great teams don’t happen by accident—and it’s not solely the role of your HR department (if you have one!) or the Nominating Committee to make sure you have the best players on your team. Identify your current strengths and weaknesses, evaluate your recruiting plan and beef up existing practices to build the best lineup of human capital possible.
See full details for September 13 session, including hotel information, here.
November 30—Strategy and Innovation: Creating a Culture that Supports Both
At its simplest, strategy is doing something for a reason and innovation is doing something new and different. Together, they create a competitive edge for your association. We’ll look at what’s true for your organization now and what you want to be true in the future, consider your “personality” and talk about the value of permission-giving. We’ll also discuss how to bring volunteer leaders along on the journey.
Time: All sessions are 9 a.m. – 4 p.m. EST
SAE Partner Member—$600
Thank You to Our Premier Event Partners
Earn 24 CAE hours by participating in this four-part program.
- February 24: Administration
- May 19: Strategic Management; Marketing & Communications
- September 13: Leadership
- November 30: Strategic Management; Leadership
As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 24 credits toward your CAE application or renewal professional development requirements.
Note: This program is not endorsed, accredited or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.