Seminar: Market WOW! A Step-by-Step Guide to Creating a Dynamic Marketing Plan!
Creating a marketing plan is an important step in making sure that you are effectively reaching and communicating with your membership. Throughout the year your marketing plan will assist you and the other staff in knowing who will be contacted, how they will be contacted and about what program or information they will be contacted. Whether you have created marketing plans in the past or if this is the first time this session will provide you with a 5-step simple marketing plan that will dramatically improve your ability to drive results through targeted and disciplined marketing activity. Marketing drives membership and revenue, so this is a seminar that you will not want to miss.
The presenter for this session is CJ McClanahan the President of reachmore, a small-business and executive leadership coaching firm. CJ has coached almost 200 clients in a variety of industries and disciplines to improve their business from the inside out, so that it runs without them. CJ has held past positions with Arthur Anderson , the Director of Finance and Operations for a manufacturing organization, and as the Director of Sales and Business Development for a global software company. CJ began his consulting career with Action Coach and in a short period of time was awarded the Rookie of Year and Action Man of the Year awards. CJ is also a columnist for the IBJ and hosts a central Indiana radio program for entrepreneurs called Lets' Talk Business.
Date: March 24th
Time:
10:15 a.m. - 10:45 a.m.: Registration
10:45 a.m. - 11:30 a.m.: Keynote Presentation
11:30 a.m. - 12:15 p.m.: Networking Lunch
12:15 p.m. - 12:30 p.m.: Break
12:30 p.m. - 2:30 p.m.: Seminar
Presenter: CJ McClanahan, President of reachmore
Cost: $60 ISAE Members; $90 Non-Members
Location: Renaissance Indianapolis North Hotel, 11925 N Meridian Street, map
Domain: Organizational Management
CAE Hours: 3
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