HOME SCHEDULE EDUCATION SPONSOR FAQs


ICON PEER GROUPS

All ICON2020 attendees will be placed into small groups with peers of similar roles, association industry tenures, etc. These groups will meet each afternoon to discuss their takeaways from the day, share resources and map out the sessions each member of the group will attend the next day, all while forming bonds and developing a peer mastermind group that expands beyond ICON2020.

KEYNOTE PRESENTATIONS

Powered Productivity: Tech Tools You Need to Get Stuff Done
Beth Ziesenis - Your Nerdy Best Friend | Speaker Bio
Monday, August 31 | 1:00 - 2:00 pm ET
Sponsored by Hamilton County Tourism

You love being a leader at work, but keeping on top of everything is exhausting! The right technology can give you back your time and your sanity... you just need a Nerdy Best Friend to share the perfect tools. Join Author Beth Z, Your Nerdy Best Friend, for a fast-moving, laugh-filled session chock full of technology tools and apps that you can start using immediately to help you...
- Automate tasks and save time with shortcuts and background functions.
- Stay safe online for you and your association.
- Streamline your communication to avoid email overload and inbox implosions.
- Discover little tech tips and tricks that will increase your efficiency and amaze your colleagues!

The Modern Event Marketing Playbook You Can (and should) Steal For Your Next Virtual or In-Person Event
Aidan Augustin - Co-Founder & President, Feathr | Speaker Bio 
Tuesday, September 1 | 1:00 - 2:00 pm ET
Sponsored by Visit Hendricks County

What if you knew the exact tools and campaigns that modern, successful event marketer's used to promote their events? What if you could see exactly how they timed, targeted, and crafted their campaigns across channels like website interactions, email, retargeting, social and more?

Key Takeaways:
- A list of marketing technology/channels that you should review (and probably use) for your next event.
- A detailed list of specific campaigns to run across those channels: including details about who to target, what messaging to use, and when to run the campaign (in relationship to the time of your event).
- How the ways we market our events have changed in the time of COVID-19

Diversity & Inclusion: How to Make Your Association's Actions Speak Louder Than Words
Michelle Mason, FASAE, CAE - President & CEO, Associations Forum | Speaker Bio 
Thursday, September 3 | 1:00 - 2:00 pm ET
Sponsored by MemberClicks

In the midst of a modern civil rights movement, organizations across the country are voicing their commitment to diversity, inclusion and equality. Included in this are the countless membership-based non-profits and associations that touch every part of society in one way or another. So what happens next? How does an organization bring its words to life? Join Association Forum President & CEO Michelle Mason, FASAE, CAE to explore:

1. Actions associations can take - beyond simply putting out a statement - to make diversity and inclusion innate to their operations and culture.
2. Effective methods to having these conversations with Board leadership, members, staff and partners.
3. How the association industry can play a role in society taking its first step to a new beginning through hearing, healing and helping.

BREAKOUT SESSIONS

The ISAE Convention Committee and professional staff are currently finalizing additional breakout sessions. Check back here for updates.

Recordings for each breakout will be made available to all ICON2020 attendees.



Selling Association Sponsorships and Advertising in a Weak Economy

John Bacon - Senior Group Publisher, Naylor Association Solutions | Speaker Bio
Monday, August 31 | 2:15 - 3:15 pm ET
Sponsored by Naylor Association Solutions

The COVID-19 pandemic has caused a major downturn in the economy, impacting all industries in one way or another. With budgets tighter than ever, the thought of asking longtime sponsors and advertisers to continue investing in your association and generating new business development can seem daunting. With a solid strategy and strong value proposition, it doesn’t have to be daunting at all. Join Naylor’s John Bacon as he dives into proven strategies to selling sponsorships and generating ad revenue despite a weak economy, the do’s and don’ts when making your pitch, outside-the-box sponsorship ideas in a virtual world and opportunities to nurture relationships with your sponsors and advertisers.



Building Healthy Workplace Cultures

Jeff Peden - International Speaker, Consultant & Author | Speaker Bio 
Monday, August 31 | 2:15 - 3:15 pm ET
Sponsored by Horizon Convention Center

Culture is workplace behavior defined by the values, behavior and mindset of senior leadership. Utilizing a proven, strategic process, developing a healthy culture can be achieved with the cooperation and commitment of every member of your Leadership Team. This approach has been successfully implemented into a variety of organizations over the past six years, with leaders reporting sustained results and continued improvements more than seven years later.

This session will discuss challenges and expectations of the new workforce, and a path for leadership to follow that attracts and retains today’s top talent. It explains how to build and sustain a foundation for workplace culture that supports the ongoing success of your organization and everyone on your team. This session will cover:

- What IS culture and true employee engagement?
- Working successfully with today’s workforce
- Role of Leadership in defining and modeling healthy workplace culture "Rules of Engagement"
- How learning and behavior change really works: Embedding the new culture into the heart of your organization
- The necessity of setting clear expectations and the role of accountability
- How Servant Leadership is the leadership model that consistently produces the results you want
- Training for long-term impact

What I Wish I Had Known Part 1: Rapid Needs Assessment for Successful Adult Education Programs
Marie Beason - Principal, MCB Consulting | Speaker Bio 
Monday, August 31 | 2:15 - 3:15 pm ET
Sponsored by Visit Hendricks County

This session will enable you to quickly assess learner needs to execute engaging programs which meet learning goals and outcomes. Through a simple Rapid Needs Assessment process, you will learn how to identify exactly what your members need to learn so that you can create programs to maximize attendance and increase attendee satisfaction ratings. The session will cover:

- How to apply adult learning principles to the unique challenges of adult learners
- How to implement a Rapid Needs Assessment process
- Tips for sharing learner characteristics with speakers
- Tips for incorporating learner characteristics within program marketing materials

Five Fixes to Boost Online Membership Engagement
John Hooley - President, Resurgent | Speaker Bio 
Tuesday, September 1 | 2:15 - 3:15 pm ET
Sponsored by Renaissance Indianapolis North Hotel

Your website is the 24/7 representative of your association. However, most associations make mistakes that frustrate members and hurt retention. Designed for the busy executive director, marketing, and communication staff, you'll discover exactly what to do to improve your member experience online. Learn:

- A three-minute test to get actionable feedback on what on your website is hurting your association.
- The two most common mistakes associations make creating an intuitive experience.
- A simple fix that led to a 2x increase in engagement and 750,000 new visitors annually.

Top 3 Objectives:
1) Provide a more useful framework for thinking about online engagement with members.
2) Provide specific tactics that attendees can implement without having to go outside their organization.
3) Provide tools that they can take back to their office to make real improvements.

What I Wish I Had Known Part 2: Rapid Evaluation for Successful Adult Education Programs

Marie Beason - Principal, MCB Consulting | Speaker Bio 
Tuesday, September 1 | 2:15 - 3:15 pm ET
Sponsored by Markey's Rental & Staging

Develop engaging programs to meet learning goals can be a challenge but measuring the success of those programs can be an even bigger challenge. During this session you will learn what Marie wished she would have known during 18 years of measuring program success and how you can implement a Rapid Evaluation Process to measure the success of your programs. The session will cover:

- How adult learning principles impact program evaluation
- How to use a simple Rapid Evaluation process to measure the ROI of your programs
- Tips for sharing evaluation results to bolster your association's value proposition

Developing a Successful Team
Rob Jackson - President, Magnovo Training Group | Speaker Bio 
Wednesday, September 2 | 2:15 - 3:15 pm ET
Sponsored by Blue & Co., LLC

Associations come in all shapes and sizes: small staff and large staff, professional society and international trade association, advocacy-focused and professional development-oriented. But what they all have in common is that success relies heavily on the strength of the team. With each employee having varying interests, abilities and ambitions, even the most experienced managers and executives may be missing out on a goldmine of untapped talent and potential. Rob Jackson will share tried-and-true approaches to maximizing staff resources and developing a successful team through a discussion focused on how to understand, respect, appreciate and value individual differences of each of your team members.

Rob has been a speaker and trainer for over 22 years specializing in leadership development, public speaking, personality profiles, sales training, management, and team building.

How Might We Solve Problems Better Together? Get Hands-On With Design Thinking
Terri Wada - Design Strategist & President, Collabo Creative | Speaker Bio
Wednesday, September 2 | 2:15 - 3:15 pm ET
Sponsored by Grand Wayne Convention Center

Ever feel like your team struggles to think outside of the box? Or, do you wish innovating and solving problems collaboratively could be both easier and faster—and maybe even a little more fun?

By using a simple and common framework for solving problems, teams are better equipped to work together toward a common goal. Our approach to Design Thinking lays out a simple process and key tactics for creative problem solving that you can apply to your work and your life. Discover how this Design Thinking really works in a hands-on workshop where you’ll “learn by doing” and walk away with experience in using your creativity to solve a problem.

Foresight, Insight and Hindsight: Key Skills for Board Leaders
Jordan Bentlage - Executive Director, Sigma Kappa Sorority; President-Elect, ISAE | Speaker Bio
Thursday, September 3 | 2:15 - 3:15 pm ET

Foresight, insight, and hindsight are key skills for board leaders. The quality thinking and productivity of board volunteers directly effects association’s chief staff leaders’ ability to be mission-driven. Help your board get out of the weeds and become more strategic by providing high impact conversations, activities, and intervention techniques designed to help them get and stay on track. This session will focus on the best strategies to get board leaders to look forward and plan strategically for the future, gain insight on current practices and culture, and look to the past to inform future direction. 

Key Takeaways:

- Share ideas with others on tips and tricks for developing successful board members and meetings.
- In case study form, learn how one membership-based organization continues to use the ASAE Foundation’s Drivers of Change in ongoing board development.
- Gain practical ideas for strategic decision making based on future scenarios, current environmental dynamics, and lessons from the past.
- Build competence and confidence to develop strategies for effective board interventions.

Multimedia for Associations: Let's Build Your Plan in Less Than One Hour
Dan Farkas - Strategic Communication Lecturer, The Ohio State University | Speaker Bio
Thursday, September 3 | 2:15 - 3:15 pm ET
Sponsored by Visit Evansville

Most associations and nonprofits know they need more video, audio, and multimedia. The struggle is finding the right tools & techniques. This session will help you cut through clutter, identify specific tools, and showcase tactics to help associations optimize crucial communication tools. Learning Objectives:

- Develop an easy-to-implement multimedia strategy with existing resources.
- Identify content opportunities and ways to empower others to help create content for your associations
- Learn about affordable tools (many under $100 and some even free) to help with video/audio content creation.
- Create a custom checklist for finding the right content and process for an association in way that connects to larger communication and business goals.


ISAE reserves the right to add, change, or remove session titles, content, times, and/or formats without notice.