A Session in Line With Our Times - and the Future of your Association

By Kay Neidlinger, CUDE, VP Communications, Indiana Credit Union League

Attending the sessions at ICON2020 are sure to check a lot of boxes for you as you find the tools and information to fuel your association’s success during these challenging times. One challenge that is sure to outlive the pandemic is revenue generation.

Relationships and partnerships are built and solidified during times like these. Both personally and professionally, the way we react to enormous changes in our environment sets the tone for our future.

It is possible in this crisis to continue to drive non-dues revenue while communicating effectively with your members, industry stakeholders, advertisers and sponsors. By creating an overall communications strategy that pulls from different forms of communication, it allows your association to create diverse advertising offerings, customize relevant content for different member groups, strengthen your brand so you can emerge as an industry thought leader now and into the future.

On August 31, join John Bacon, Senior Group Publisher of Naylor Association Services, as he walks through strategies on how to effectively engage with members and stakeholders while finding unique ways to generate non-dues revenue. The session is from 2:15-3:15 ET.

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