Partnering for Impact

How to Form Meaningful Partnerships to Help Your Bottom Line

When: September 9, 2025 | 1:30 pm - 2:30 pm ET
Where: Virtual Webinar
Rates:

• $45 for Members
• $75 for Non-members 

CAE Hours: 1 CAE Hour

Facilitated by:
Alex Wesley
Director of Marketing, U.S. Tennis Association of New England

Register Now

About this Webinar

Associations are always looking for new ways to increase revenue or provide relief from common budget line items. In this session, the presenter will share a compelling case study featuring a successful partnership between the U.S. Tennis Association of New England and Wilson Sporting Goods. This collaboration includes both cash and in-kind components, resulting in new revenue streams and significant cost savings that have effectively eliminated certain budget expenditures. Additionally, aligning with a prominent brand like Wilson has enhanced USTANE’s visibility and elevated its reputation within the broader community.

What You Will Learn

• Identify key components of a successful association-corporate partnership that can generate both revenue and in-kind support
• Evaluate the broader benefits of strategic partnerships, including brand alignment, cost savings, and increased organizational visibility

Questions? Call 317-328-4636 or email [email protected] 

ISAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.