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Conversations & Connections | How to Confidently Sell the Value of Membership
Hyatt Place Hyatt House Indianapolis Downtown
130 South Pennsylvania St
Indianapolis, Indiana 46204
United States
Tuesday, March 10, 2026, 8:00 AM - 10:00 AM EDT
Category: General Education

Conversations and Connections | How to Confidently Sell the Value of Membership

When: March 10, 2026 | 8:00 am - 10:00 am ET
Where: Hyatt Place Hyatt House Indianapolis (130 S Pennsylvania St, Indianapolis, IN 46204)
Rates: $45 (ISAE Member) | $60 (Non-Member) | Breakfast is included
CE Hours: 1
Case Study Presented by: Christopher Whited, BS, CAE, AAiP (Chief Experience Officer, KDP) and Raevyn Harris, BA, AAiP (Director of Digital Marketing, KDP)
Facilitated by: Gary Del Vecchio (Director of Membership Development, Raybourn Group International)

Register Now
 

About the Event

Our Conversations & Connections Series is designed to bring members together and allow them to learn from one another. Join your fellow members for breakfast, networking time, and a quick education session to kick off your day.

Prepare for a conversation about programs that highlight the importance of both retention and recruitment. Come ready to learn from your peers and think about ways your own organization is using programs or other tactics for recruitment and retention.

The team from KDP will share a case study on how they improved member engagement.

From Care to Connection: Enriching Member Lives for Greater Engagement
In this case study, KDP will share how they strengthened member engagement by intentionally designing for the member experience of Care—supporting educators as whole people. They'll share how insights from member listening shaped The Rooted Teacher by KDP quality-of-life initiative and how we reinforced that work through a Care Member Action Team to build stronger connection, belonging, and sustained engagement. They'll highlight what they built, how they promoted it across channels, what results they saw, and a few practical takeaways other associations can adapt.

Attendees will talk about…

  • The value of strong programs and their impact on member engagement, retention, and recruitment
  • How other membership organizations are prospecting effectively
  • What programs within their own organization are driving membership growth

About the Speakers

Christopher Whited, BS, CAE, AAiP

As the Chief Experience Officer for KDP, Christopher oversees the Member Experience Team. He has been working with nonprofit organizations and associations for more than 25 years in various capacities from marketing, fundraising, and event planning to membership, resource development, and program operations. Christopher received the ISAE Association Professional of the Year in 2020 and the ISAE Volunteer of the Year in 2023.

 

Raevyn Harris, BA, AAiP

Raevyn Harris serves as the Director of Digital Marketing at KDP, where she helps lead member-centered marketing and communications strategy focused on storytelling and connection. In her role, she oversees KDP’s social media, photo and video production, and The Rooted Teacher by KDP, an initiative designed to support teachers both in and out of the classroom. Raevyn received the ISAE Rising Star Award in 2023.

 

Gary Del Vecchio

Gary has been in various sales roles for over 30 years driving membership and sponsorship growth, largely in the sports industry. Gary received a BS in Physical Education from University of Rhode Island and a Masters in Sports Management from Springfield College. He has worked in sales and sales leadership for the past 24 years – for sports organizations such as USA Hockey, USA Football and Game Plan. An active volunteer, Gary supports Gleaners Food Bank and Keep Indianapolis Beautiful in addition to coaching.

 

 

ISAE's policies on program cancellations and refunds can be viewed on this page.