The Exhibitor Upsell Blueprint

Small Tweaks, Big Revenue

When: July 14, 2026 | 1:30 pm - 2:30 pm ET
Where: Virtual Webinar
Rates:

• $45 for Members
• $75 for Non-members 

CAE Hours: 1 CAE Hour

Facilitated by:
Julie Minnick

Register Now

About this Webinar

Turning your existing exhibitor base into a powerful engine for year-round revenue growth doesn’t have to take a massive overhaul—just small, strategic adjustments to how you engage exhibitors. In this session, native Texan and co-founder of Beyond Booth Consulting, Julie Minnick, will discuss how to identify low-hanging fruit, tailor your outreach, and facilitate upsell conversations that bring value to both exhibitors and your association. Using practical insights and a detailed case study, you will walk away with a clear blueprint to maximize exhibitor ROI while strengthening their commitment to your organization.

What You Will Learn

• Learn how to identify and target high-potential exhibitors for upselling opportunities
• Gain skills to lead effective upsell conversations that align exhibitor goals with association opportunities
• Develop strategies that maximize revenue growth without overhauling current processes

Questions? Call 317-328-4636 or email [email protected]