BEGIN:VCALENDAR VERSION:2.0 PRODID:-//jEvents 2.0 for Joomla//EN CALSCALE:GREGORIAN METHOD:PUBLISH BEGIN:VTIMEZONE TZID:America/New_York X-LIC-LOCATION:America/New_York BEGIN:DAYLIGHT TZOFFSETFROM:-0500 TZOFFSETTO:-0400 TZNAME:EDT DTSTART:19700308T020000 RRULE:FREQ=YEARLY;BYMONTH=3;BYDAY=2SU END:DAYLIGHT BEGIN:STANDARD TZOFFSETFROM:-0400 TZOFFSETTO:-0500 TZNAME:EST DTSTART:19701101T020000 RRULE:FREQ=YEARLY;BYMONTH=11;BYDAY=1SU END:STANDARD END:VTIMEZONE BEGIN:VEVENT UID:3a9769c6387f0eea41bcbf107ba421b116 CATEGORIES:General Education SUMMARY:Trend Camp DESCRIPTION:
FLIP THE SCRIPT: How to grow you membership with a story worth telling
We agree - your association delivers tremendous value to your member s. Is the rest of the world aware of this? Or, is your message getting lost in translation? Marketing is changing for member-based organizations. Simp ly talking about your benefits is no longer enough to draw and keep members . It’s time to revisit the underlying proposition of your brand messa ge. Does it genuinely engage, inspire and motivate members to make a long-t erm commitment to your organization?
Brand Strategist, Garrett Curry, will explore emerging trends in membership recruitment and retention by sh aring what it takes to 1) enter into the story of your member 2) appeal to what is really at stake for them and 3) speak a language that provokes them to action.
Attendees will:
Join us for this thought-provoking event and enjoy the unique venue that is the Biltwel l Event Center. Built in 1922, the Biltwell Event Center is a former ma nufacturer turned event venue. With original hardwood floors, exposed brick , and saw tooth windows, the building holds it original rustic character, w hile maintaining modern comfort and amenities. Located just minutes from do wntown Indianapolis, a gorgeous view of the city can be seen from the secon d floor!
Be sur e to stick around after the event as we'll head over to the Round Town Brew ery for an informal networking event.
Ab out Garrett Curry
As a kid, Garrett nagged his mother on a daily basis to draw superh eroes for him while he watched over her shoulder. That pretty much cinched his future as a creative professional. At his core, and throughout his car eer, Garrett has always been a designer. He also spent 20 years as a campus minister, counseling and speaking to college students across the country. Eventually his pastoral super-powers tapered off and he became a mere morta l, landing a gig as the Art Director for a non-profit idea accelerator. The re, he designed and consulted for several social initiatives. These initiat ives addressed issues, such as human trafficking, food insecurity, pediatri c prosthetics, poverty and literacy. His design work and initiatives have b een featured several times in HOW Magazine.
In 2013, Garrett founded his own brand consultancy and design studio in Indianapolis, Indiana. Today , Raygun Workshop helps business play a bigger game by speaking the languag e of their customers. Drawing from his unique background, Garrett is very c ognizant of the human element of design, cultivating a more meaningful exch ange between people and brands. His studio primarily focuses on brand devel opment, design, messaging, corporate naming and web strategy.
WHEN: N ovember 1, 2018 | 2:00 - 4:00 p.m.
WHERE: Biltwell Event Center, 950 S White River Pkwy W Dr. Indianapolis, IN 46221
PRICE: Members - $40 | Non-Members - $55
CAE Hours: 2