November 8 – Lunch & Learn Webinar

6 Ways to Improve Marketing & Membership through Human Behavior

Human instinct is our obstacle and our advantage. By considering six major pillars of behavioral economics, you’ll better overcome membership and marketing obstacles your organization faces daily. Spend 60 minutes discovering how to appeal to members’ instincts to create more successful communications, more compelling reasons to join, and more ways to be successful.

Presented by Mandy Haskett, director of strategy, Willow

Mandy graduated from Indiana University with a double major in Journalism and Informatics. She offers clients a strategic vision that is equal parts creative thinker and research geek. Prior to joining Willow in 2012 Mandy spent a lot of time traveling from coast to coast, managing some of the world’s largest brands. Her 12+ years of agency experience make her a key player on the Willow leadership team where she directs the development of brand and marketing strategy as well as their research efforts

Date: Wednesday, November 8, 2017

Time: 12–1 p.m.

Location: You’ll be sent connection information once you register.

Cost: $20 for members/$35 for non-members. There are four webinars scheduled for 2017. ISAE members receive one webinar for free. Email to register for free.


Thank You to Our Premier Event Partner




Domain: TBD    CAE Hours: 1

As a CAE Approved Provider educational program related to the CAE exam content outline, this program may be applied for 1 credit toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.

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