Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. However, with their busy personal and professional lives, it can be challenging to find the right ways to maintain their interest in your association outside of meetings.
Your association is committed to changing members’ lives for the better, advocating for their rights, and making lasting improvements in your industry. The only way to effectively represent their interests is to collaborate with them, which makes collecting and listening to their feedback crucial.
Written by Mark Mason, Indiana Gaming Commission
Association professionals like you know that a lucrative sponsorship program is crucial to your organization’s bottom line. Not only do sponsorships generate important revenue for your day-to-day operations, but they also allow you to strategically plan for the future and expand the important work you’re doing to serve your members.
Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that.
As an association leader, you have firsthand experience of the rigorous demands of working at an association. Just as you’re busy trying to determine how to add value to your member experience, your team is hard at work growing your organization’s revenue, scheduling networking events, and searching for resources to offer your members.
Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside.
The idea that all or most of your association’s revenue should come from membership dues is an outdated, inaccurate assumption. According to ASAE, dues made up only 30% of total revenue for professional associations in 2016, a steep drop from 95.7% in 1953. But if your association isn’t experienced with managing multiple revenue streams (or has only just begun to experiment by selling merchandise or event tickets), diversifying your sources of revenue might seem like a large, complex undertaking.
Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. In this blog post, the Indiana Society of Association Executives will outline the benefits of working with a marketing agency as you strive to increase your customer base and grow your business.
By: Ira Horowitz
When we seek information in the modern age, we typically head straight for Google. And who can blame us for that? If we’re adept keyword searchers, we would get exactly what we seek within seconds.
