How to Develop an Effective Omnichannel Marketing Campaign
Imagine you’re trying to promote an upcoming conference to your association members. You start by filming a video that highlights your past events and creating ads with details about your conference’s location, agenda, and registration instructions.
A member of your marketing team suggests focusing your strategy on Instagram as that’s the platform where you typically see the most engagement. However, another team member proposes leveraging several social media platforms, your website, and direct mail to increase touchpoints with your target audience.