The ASAE Annual Meeting & Exposition was held from August 10-13 in Columbus, Ohio, and neither the convention nor the city disappointed. The conference opened with a keynote by bestselling authors Jeremy Heimans and Henry Timms in which they discussed the “new power” dynamics in today’s society. Their talk was based on their bestselling book, New Power: How Anyone Can Persuade in Our Chaotic, Connected Age. Until recently, the world was defined by “old power” which was held by only a few and was jealously guarded. “New power” is transparent and participatory. New power can help us run more dynamic associations especially in an era where the public is demanding more openness and input into their associations and many individuals’ engagement with associations is declining. The challenge is to channel this “new power” to make it work for you and your association and to develop a leadership pipeline for the future. The book is a fairly easy read and relatively inexpensive (available through ASAE or Amazon for less than $17).