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How to Have a "Sticky" Member
ISAE Headquarters
3502 Woodview Trace
INDIANAPOLIS, Indiana 46268
United States
Thursday, November 18, 2021, 9:00 AM - 11:15 AM EST
Category: Events


Do you send out emails with little response from your members? Are your members not registering for meetings/events? Are you having trouble recruiting volunteers? Why are our members not STICKING?

Many of us are dealing with these same issues and more. We want our members to engage, but somehow this just isn’t happening.

Join ISAE peers on November 18 as we work through some of the biggest issues associations are facing right now and come up with solutions that you can take back to your own organization!

Attendees will rotate from table-to-table to discuss these topics:

  1. Event Registrations and "Pivoting" Challenges: Why is registration low? Do people want virtual or in-person events? What kind of events do our members want? Cancelling vs. Rescheduling?
    1. Facilitator: Millie Lawrence (Membership & Meetings Coordinator, ISAE)
  2. Diversity, Equity & Inclusion: What is the value of DE&I in our membership? Do our members feel their values lineup with the association? What can we do today to help our association be more inclusive?
    1. Facilitator: Katie Feltman, CAE, Chief Operating Officer, American College of Sports Medicine; ISAE DE&I Task Force
  3. Recruiting Volunteers and Keeping Them: How can we appeal to volunteers? How do we increase our board participation and engagement? How do we show value to our volunteers?
    1. Facilitator: Amy Katzenberger, Director of Foundation Relations, Riley Children’s Foundation
  4. Effective Communications: Why are the email open-rates so low? How do we compete with the rest of the internet? Is increased cyber-security affecting our communications?
    1. Facilitator: Rachael Pfenninger, Director of Strategic Execution, American Mold Builders Association
  5. Moving Forward Despite Staff Turnaround: How do we manage our time when we have more on our plates? How do we do more with less? How do we prioritize so our members still feel valued?
    1. Facilitator: Wendy King, Executive Director, Order of the Golden Rule

Format and Schedule (all times ET):

  • 9:00 - 9:30 am: Light breakfast and mingling
  • 9:30 - 9:45 am: First Round of Table Discussions
  • 9:45 - 10:00 am: Second Round of Table Discussions
  • 10:00 - 10:10 am: Mental Health Break
  • 10:10 - 10:25 am: Third Round of Table Discussions
  • 10:25 - 10:40 am: Fourth Round of Table Discussions
  • 10:40 - 10:55 am: Fifth Round of Table Discussions
  • 10:55 - 11:15 am: Wrap Up/Group Discussion

Each attendee name badge will include the order at which tables they will sit, corresponding to each topic listed above. For example:

Millie Lawrence
Indiana Society of Association Executives



Each table will be filled with STICKY notes and attendees are encouraged to write takeaway from each table on a sticky note. The facilitators will then put all of the STICKY notes on the wall so we can visually see the take-aways!

CAE Hours: 2

Rate: Members: $30; Non-Members: $50

Statement on COVID-19 Protocols:

ISAE will follow all recommended local, state and federal protocols in place at the time of this event to maintain maximum social responsibility. All protocols in place will be communicated to attendees in advance of the event and strictly enforced throughout the event.

Prior to arriving onsite, all attendees and speakers will be required to sign a liability waiver acknowledging that an inherent risk of exposure to COVID-19, or its variants, exists in any public space where people are present and agreeing not to hold the Indiana Society of Association Executives liable for any illness or injury.

Domain: Various
CAE Hours: 2

As a CAE Approved Provider of educational program related to the CAE exam content outline, each attended session of this program may be applied for 2 credit hours toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.