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Member Engagement Lab: Cultivating Connection
Thursday, September 29, 2022, 1:30 PM - 3:00 PM EDT
Category: General Education

e-Learning powered by Association Societies Alliance

So many members engage and then drift away. Or we see new members join, but then seemingly never even try to engage (#ThisIsSoooFrustrating!) What is going on?
Better yet, what can we do?

Tapping into the knowledge of the community, we will uncover the best evergreen strategies and investigate how the changes in today's world of work impact engagement right now. Whether you work for a large association or very small association, trade or professional association, by the time this series wraps up, you will have heaps of fresh ideas for engaging your members, especially your hardest-to-engage members.

Throughout three highly interactive discussions, we will discuss, explore, and experiment with dozens of methods for gently nudging members through the three stages of engagement. We will look at every nook and cranny of member engagement, including (but not limited to) messaging, online communities, onboarding, networking, learning, conferences, chapters, benefits, volunteerism, and value. We will attempt to stand in the shoes (hopefully new shoes) of our new members, long-time members, and mid-career members. Some discussions are likely to center on high-tech strategies, while others will reveal simple, low-budget, no-tech options.

While the conversations will be wide-ranging, the goal is simple - to figure out how to engage and re-engage
members in today's tricky environment.

Format: Each of the three 90-minute discussions focuses on a significant stage of engagement.

Discussion 1: Attention | September 29, 2022 (1:30 pm – 3:00 pm EST)
Members can't learn about all the great things your association offers if they are not reading/hearing/watching your messaging. Today's chat is all about busting through the clutter.

Discussion 2: Participation | October 13, 2022 (1:30 pm – 3:00 pm EST)
Once you've got your member's attention, they'll likely feel the urge to participate, but participating can feel scary, so many members tune out at this stage. It is time to prime your members to participate!

Discussion 3: Leadership | October 27, 2022 (1:30 pm – 3:00 pm EST)
Members think about leadership even more broadly than board or committee service, and associations with many leaders thrive. Let's dive into this final engagement stage to see how we can encourage more collaborators, contributors, and leaders within our association.

Presenter: Amanda Kaiser LLC, Smooth the Path
Amanda is member engagement specialist, and believes one of the most engaging activities is collaborating with peers to solve one of their industry’s most significant problems; that’s why the partnership of State SAEs is bringing you this program. Not only will we join forces, but we will also solve a significant challenge together. Engaging and re-engaging members is not only a perennial challenge for associations; it’s especially acute right now. Experienced in facilitating virtual interactive and problem-solving events, Amanda is super excited to work with you to tackle the complex challenges of member engagement. Find her research reports, resources, and articles about member engagement at www.SmoothThePath.net

Cost: $279 (for all three sessions)

Registration is close at this time. If you have any questions, please reach out to Senior Meetings and Events Coordinator, Millie Lawrence, [email protected] 

Contact: Mark McSweeney, CAE, Association Societies Alliance ([email protected])