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Check Your Couch Cushions
Wednesday, April 03, 2024, 1:30 PM - 2:30 PM EDT
Category: Webinar

Check Your Couch Cushions Webinar
Increasing Non-Dues Revenue From Existing Programs

Speaker: Carrie McIntyre

1 Hour CAE

No sales skills required! Relevant for all sizes of associations and all levels of staff. The speaker accepts full responsibility if you start to enjoy wearing your sales hat a tiny bit more after attending this session.

Since we’re all still waiting for the day that associations don’t need more non-dues revenue, and everyone could use a break from evaluating and implementing new things, this session will show you how to generate more non-dues revenue from your existing programs for sponsors, exhibitors, and advertisers. Think of those programs as your couch, and in those cushions – just waiting to be found – is additional revenue from (1) delivering exceptional experiences and strong results, (2) increasing retention and expansion, and (3) developing champions that attract new customers.

This session will outline simple changes to your website, collateral, sales conversations, and fulfillment processes that will enable you to attract, convert, deliver, and renew more efficiently and effectively.

Registration Fees:

$45 for Members
$75 for Non-members

Register Now

Questions? Call 317-328-4636 or email [email protected] 

ISAE is a CAE Registered Provider. The program(s) linked above meet the requirements for fulfilling the professional development requirements to earn or maintain the Certified Association Executive credential. Every program that we offer that has been approved for CAE credit will clearly identify the number of CAE credits granted for full participation. We will maintain records of your participation in accordance with CAE policies. For more information about the CAE credential or Registered Provider program, please visit www.asaecenter.org/cae.