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5 Web Design Tips to Make Your Association Website Stand Out

5 Web Design Tips to Make Your Association Website Stand Out


As an association professional, you understand the value of a strong website design. A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization. 


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4 Best Practices for Creating an Inclusive Digital Strategy

4 Best Practices for Creating an Inclusive Digital Strategy

Digital inclusivity has increasingly become a priority for associations, nonprofits, and other membership-based organizations. 

Digital inclusivity means every aspect of your online strategy, from your website to your social media and email marketing campaigns, is accessible to all of your audience members. This also means reflecting their lived experiences, which are the knowledge and perspectives a person has gained throughout their lives that affect their choices and actions. 

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4 Tips to Build Your Membership Program's Digital Strategy

4 Tips to Build Your Membership Program's Digital Strategy

Connecting with all of your members online is key for maintaining an active and engaged audience. Although your association holds meaningful in-person events throughout the year, for most organizations, the bulk of communication with members will take place online. 

A comprehensive digital strategy not only helps you attract new members but retain and connect with your current base, strengthening their ties to your association. Building out a new digital strategy requires time and resources, but it will make up the return on investment in long-term support, new connections, and an overall increased value for your membership program. 

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United States employees shown to be one of the most stressed populations globally.

In one of the largest studies of burnout in history, Gallup found that 60% of people are detached at work, and 19% are miserable.

And that emotional detachment comes with a price tag. Low engagement costs the global economy US$7.8 TRILLION and accounts for 11% of global GDP (Gallup, 2022). The study further found that workers in the United States are some of the most stressed out in the world.

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Hosting a Silent Auction: 5 Top Tips for Your Association

Hosting a Silent Auction: 5 Top Tips for Your Association

After sitting through so many virtual meetings, chances are your association members are thrilled to get back to in-person events and fundraisers. A silent auction is a great way to get back into the swing of things. Silent auctions have the potential to garner tons of revenue and generate excitement with members. 

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3 Benefits of Micro-Credentials for Associations

3 Benefits of Micro-Credentials for Associations

Your association exists because of the many members who engage with and contribute to the organization. However, the pandemic led to a decrease in membership and member engagement for many associations.

Just as there are a number of reasons behind this decline, there are also multiple strategies that your organization can use to reverse the trend. For example, you may have created new networking opportunities and hosted additional events, all with the goal of recruiting new members and retaining your current ones.

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Building an Engaging Association Website: 5 Tips

 

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Fundraising Events for Your Association: 5 Pros and Cons


Fundraising Events for Your Association: 5 Pros and Cons

Fundraising events are a fun and exciting way to bring in extra funds for your association. These events give your members and supporters the chance to get together for a good cause. Not only do fundraisers expand your association’s budget, but they can also boost member engagement.


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5 Tips for Hosting a Successful Virtual Board Meeting

5 Tips for Hosting a Successful Virtual Board Meeting 

The COVID-19 pandemic might have caused virtual board meetings to be a necessity for a time, but by now, your organization has likely caught on to the various other benefits of virtual gatherings. 

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An Association Professional's Guide to Social Media

An Association Professional's Guide to Social Media

Did you know that approximately 4.5 billion individuals (the majority of the world’s population) are active social media users? While it’s easy to dismiss TikTok, Instagram, and other platforms as little more than digital playgrounds for people to kill time, the fact of the matter is that social media has become an incredibly powerful outlet for individuals and organizations alike to market themselves, share content, and connect with new audiences.


If your association hasn’t done so already, now is the time to take a deeper look at your organization’s social media strategies and consider how you can make the most of these versatile online tools.

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4 Expert Tips for Improving Public Speaking Skills

4 Expert Tips for Improving Public Speaking Skills

If the thought of giving a speech or presentation in front of a crowd or group makes you break out in a cold sweat, you aren’t alone. 75% of adults express a fear of public speaking. 

Public speaking is a skill, and just like any skill, you can’t become an expert overnight. It takes planning and practice to make your presentations and speeches more engaging and impactful. 

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Trade Associations/Business Leagues – Lobbying Activities and its Reporting Requirements

Trade Associations/Business Leagues – Lobbying Activities and its Reporting Requirements 

This blog is sponsored by:


Trade associations and business leagues that are tax-exempt under Internal Revenue Code Section 501(c)(6) are allowed unlimited lobbying..  In fact, many of these organizations have a significant amount of legislative and executive advocacy activities and expenditures.  However, trade associates and business leagues must follow certain IRS rules and regulations. 

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Association Events: 3 Best Practices to Increase Engagement

Events that bring your association’s community together are a great way to bring your members together in an engaging and memorable way. Often, these events become recurring annual activities, giving your members something to look forward to every year, even during challenging times

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Growing Pains? 7 Tools to Improve Your Association

 

 

The ability to adapt to an ever-changing business landscape is crucial for associations. If you’re struggling to grow your business (or even seeing a decrease in membership), here are a few tools that can help:

  • Association Management Software

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4 Best Practices for Creating an Inclusive Digital Strategy

Inclusivity has increasingly become a central component of the digital strategies of a wide variety of associations and other membership organizations. 

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Building an Advocacy Leadership Team: Skills and Roles

Grassroots advocacy campaigns are built from groups of concerned individuals coming together to achieve a common goal. While successful advocacy movements rely on each and every supporter, campaigns don’t just spontaneously come together. Instead, they are guided by a strong advocacy leadership team. 

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Tips to Overcome Your Association E-Learning Challenges

To attract new members and retain them year after year, you need to provide stand-out content that appeals to your association’s audience. Networking events and professional development opportunities are center stage when it comes to fostering the development of the future leaders in your group and maintaining their interest over time.

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What You Need to Know About Functional Expense Reporting

By ISAE Gold Partner VonLehman CPA Advisory Firm

Functional expense reporting became a requirement a few years ago when nonprofits implemented Accounting Standard Update (ASU) 2016-14, Not-for-Profit Entities (Topic 958): Presentation of Financial Statement of Not-for-Profit Entities.  Have you given much thought since then to what you’re reporting? We’ve summarized some key points about functional expense reporting and some things to consider as you approach year end.

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4 Tips for Creating Engaging Online Course Materials

We’ve all sat through a boring training, class, or certification course. 

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5 Ways to Optimize Your Association's Website

Modern associations and their communities are thriving online. With most face-to-face interactions still on pause (thank you, global pandemic) and online events growing in popularity, focusing on your association’s web presence and digital efforts is not just sound advice but essential to your success. 

Having a flourishing online community and optimized association website promotes association member engagement, retention, and recruitment. 

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