Imagine you’re trying to promote an upcoming conference to your association members. You start by filming a video that highlights your past events and creating ads with details about your conference’s location, agenda, and registration instructions.

Membership incentives are the rewards or benefits that your organization’s members receive for being part of the program. While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. To create an effective program that encourages them to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members regularly and craft a program that appeals to them.

Legacy giving offers a valuable opportunity for all fundraising organizations that leave lasting impacts on people’s lives—associations included. But its benefits can only be sustained with effective donor stewardship and relationship-building along the way, especially after a member works with you to create such a meaningful gift.