As your association grows, your branding should naturally evolve to remain relevant to your audience and reflect your industry’s current priorities. A stagnant brand risks alienating both younger professionals entering the field and existing members who expect your association to keep up with the times. When industry professionals evaluate where to invest their time and energy, a modern, active brand signals a deep commitment to providing ongoing value for your members.
While some organizations write off direct mail as a thing of the past, smart marketers still leverage this channel to unlock better results. In fact, 70% of marketers reported improvements in direct mail performance in the last 12 months. And when combining direct mail with digital marketing, 60% of marketers reported increased return on investment (ROI).
The Events page on your association’s website is a critical action page. This is where your members see what’s coming up on your calendar and register to attend an event, whether that’s a networking event, conference, or informal get-together.
Modern associations and their communities thrive online. Online events, webinars, forums, blogs, and other digital engagement tools allow members to expand their knowledge and form beneficial relationships with fellow members. A flourishing online community and optimized association website ultimately promote member engagement, retention, and recruitment.
Imagine you’re trying to promote an upcoming conference to your association members. You start by filming a video that highlights your past events and creating ads with details about your conference’s location, agenda, and registration instructions.
Membership incentives are the rewards or benefits that your organization’s members receive for being part of the program. While most of these incentive programs give members exclusive discounts at certain retailers, they can also offer more tailored perks. To create an effective program that encourages them to renew their memberships, donate to fundraisers, and remain active in your organization, it’s essential to connect with members regularly and craft a program that appeals to them.
Since members are your association’s bottom line and main revenue source, it’s crucial to keep them continually engaged in your activities and offerings. However, with their busy personal and professional lives, it can be challenging to find the right ways to maintain their interest in your association outside of meetings.
Your alumni aren’t the same now as they were when they were students on campus. They’ve grown and changed since graduation, and your alumni communications should reflect that.
Whether you manage a social or professional fraternity or sorority, communicating with members should be one of your top priorities. With all your organization has to do on a daily basis, member engagement activities can unintentionally fall by the wayside.
As an association professional, you understand the value of a strong website design. A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization.
Whether you run a small business that's just starting out or an established business looking to expand, working with a marketing agency can help unlock your growth potential. Not only can a team of professionals help you find weaknesses in your current strategy, but they can also use their resources and connections to boost a new plan. In this blog post, the Indiana Society of Association Executives will outline the benefits of working with a marketing agency as you strive to increase your customer base and grow your business.
As an association professional, you understand the value of a strong website design. A well-designed website can help you attract new members, retain existing members, and firmly establish your brand identity online so you can build credibility for your organization.
Digital inclusivity has increasingly become a priority for associations, nonprofits, and other membership-based organizations.
Growing your association can be an exciting if not challenging task. From creating new content and expanding your marketing to making sure you’re retaining current members, there are a variety of ways to grow your membership and multiple factors you’ll need to consider. Of these factors, your website should be a top priority.
Did you know that approximately 4.5 billion individuals (the majority of the world’s population) are active social media users? While it’s easy to dismiss TikTok, Instagram, and other platforms as little more than digital playgrounds for people to kill time, the fact of the matter is that social media has become an incredibly powerful outlet for individuals and organizations alike to market themselves, share content, and connect with new audiences.
Inclusivity has increasingly become a central component of the digital strategies of a wide variety of associations and other membership organizations.
I recently sat down with American Alliance of Orthopaedic Executives CEO Addy Kujawa, CAE, about sales and what she has learned from her ten years of selling for AAOE and taking their conference sponsorships from $30,000 to over $300,000 each year. Here are her top 5 tips to selling for your organization.
You’ve heard the saying, “What you say is not as important as how you say it.” Well, what you say is certainly important, but when it comes to marketing - and particularly, marketing to young professionals - how you say things is key.
Regularly feeding your association’s blog, newsletter, and social media channels with new content keeps members coming back to get the latest industry information straight from your association. But that’s easier said than done when you’re facing a limited budget or staff resources. That’s where repurposing comes in. If you take the time to create a strong piece of content, you can reuse it in multiple ways to keep it fresh, timely, and relevant – all while taking less time than developing an entirely new piece and better ensuring that content gets maximum impact.
As a marketing professional one of the key responsibilities of my job is to ensure my client has a strong brand that promotes the mission of the association and its members. This past week an ASAE discussion thread about rebranding an association was shared with me, around some potential brand conversations.
