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Strategy Academy 2023
Tuesday, February 14, 2023, 8:30 AM - 4:30 PM EDT
Category: Strategy Academy



If you would like to register, please email Communications Coordinator, Rachon Lucio, [email protected]

Strategy Academy is ISAE’s premier mastermind program, with content designed to challenge participants to become more strategic in their position, career, and the way they approach challenges. Topics covered throughout this program are customizable based on the needs of those who register, in combination with the facilitator's leadership expertise and connections within the association community.

Strategy Academy features both Executive and Leadership tracks, with a different program tailored to the specific professional development needs of each group.

  • EXECUTIVE TRACK - Designed for the experienced association C-Suite/executive. LEARN MORE
  • LEADERSHIP TRACK - Designed for the emerging association leader looking to enhance their strategic value to their association and their career. LEARN MORE

Quarterly In-Person Meetings:
Each track will meet in-person four times in 2023. These sessions count for 3.5 CAE hours each and will feature a shared lunch with both tracks in attendance.

Virtual "Lunch & Learn" Discussions:

In the months between quarterly sessions (Mar, Apr, Jun, Jul, Sept, Oct), ISAE will offer a virtual one-hour “Lunch & Learn" discussion for each track. These will include follow-up discussions based on content from the previous quarterly session, current trending issues, additional opportunities to brainstorm solutions to immediate challenges, etc. Lunch & Learn discussions will be facilitated by ISAE staff and will count for 1 CAE hour each.


Hear what past participants have to say about the value of Strategy Academy:

  • “As CEO of a national association, I found Strategy Academy to be inspiring and encouraging as I learned best practices, received support from peers, and gained insights from Mitch’s excellent facilitation and focus topics. The time was well spent and helped me build a stronger, more successful association by turning obstacles into opportunities. Looking forward to starting my second year in the Academy!”
    Tonja Eagan, MPA, CAE, CFRE, Chief Executive Officer, KDP

  • "Nearly every State Bar staff member has gone through Strategy Academy over the years. It’s been instrumental in helping them understand their role and it’s created buy-in for the things we have changed over the years. Staff involvement in this program allowed us to evolve at a pace much faster than if I tried to teach these foundational lessons to staff by myself."
    Joe Skeel, CAE, Executive Director, Indiana State Bar Association
  • “There’s no such thing as ‘business as usual’ anymore. Even annual programs and events are completely different and require new approaches. ISAE Strategy Academy provides a sounding board and idea generator from a group of professional peers facing similar challenges. Our facilitator, Mitch Isaacs, tailored each session’s content based on group feedback which made the sessions timely and relevant. I recommend Strategy Academy for emerging leaders looking to develop their ‘big-picture’ thinking and elevate their contributions to a strategic, rather than strictly tactical level.”
    Natalie Shryock, Certification and Meetings Manager, Raybourn Group International

  • “I have participated in the ISAE Strategy Academy since its inception. I have gained tremendous knowledge over the years from participating in the program. I have gained even more through the connections I have made with my peers – it has been transformative. Participate today. You won’t regret it. If you are looking for a way to reenergize yourself and your career, this is it.”
    Lisa Perius, CAE, Executive Director, Indiana Veterinary Medical Association
  • “Solving problems is a part of each one of our  profession. As I am attending the Strategy Academy, I look at my desk and bring those problems to the session. Professional insights, collaboration and information at sessions “stir my creative juices” and give me great ideas to go back and apply. It is my best investment in improving my performance."
    Jay Dziwlik, MBA, CAE, Assistant Executive Director, Indiana Dental Association
  • “Strategy Academy was invaluable because it offered me the opportunity to learn from peers and to build new relationships outside of my organization. I appreciated being able to share challenges, have strategic discussions, and leave a session with actionable steps for solutions.”
    Wendy King, Executive Director & CEO, Order of the Golden Rule

  • “The ISAE Strategy Academy has given me the opportunity to get out of the day to day and focus on the future of my organization. The tools provided by the facilitators along with the insights from my peers has been so valuable in helping me innovate and grow as I began my role as Executive Director.”
    Rachel Daeger, CAE, IOM, Executive Director, Society of Nutrition Education and Behavior

  • “Participating in Strategy Academy has allowed me to expand my association management skills and knowledge. The first year I participated, I honestly felt lost as many of discussions were foreign to me and I questioned if I was in the right position. However, I continued to participate and after the third year I decided to go for my CAE, which I earned in 2019. For me, the best part of Strategy Academy is the comradery with other association professionals in the room. I have built a network of colleagues that are willing to share ideas and offer advice which has allowed me to better serve my associations.”
    Marcy Watson, CAE, Executive Director, The Mattison Corporation

About the Facilitator:

William Gulley, Executive Director, Executive Education.  William is currently the Executive Director for Butler University’s Executive Education, the organizational learning and professional development arm at Butler University. He is responsible for the performance of Butler’s Executive Education as well as developing key relationships and alliances with industry leaders. William has presented and facilitated internationally, taught New Product Development in Butler’s Lacy School of Business MBA program as well as part of a team winning multiple Brandon Hall Awards for Corporate University Strategy and Skill Development.  Read Full Bio Here.

Event Dates & Schedule (all times ET):

This year's sponsor is Hamilton County Tourism, so all sessions will be held at different locations throughout Hamilton County, showcasing the beautiful city. You will receive an email with information a week in advance of each session.

Quarterly 3.5-Hour Sessions: February 14; April 11; August 15; November 14

8:30 am - 12:00 pm | Executive Track
12:00 pm - 1:00 pm | Lunch (both tracks)
1:00 pm - 4:30 pm | Leadership Track

Monthly "Lunch & Learn" Discussions (12:00 pm - 1:00 pm):
Executive: March 14; May 16; June 13; July 11; September 12; October 10
Leadership: March 15; May 17; June 14; July 12; September 13; October 11

Pricing* (inclusive for all event dates listed above and Brown Bag Virtual Discussions):

ISAE Members: $495
Non-Members: $595

*Please note space is limited to one person per organization for each track (Executive and Leadership). Association management companies may register multiple individuals, if individuals primarily work for different association clients. If your organization is interested in registering more than one individual in a track, please contact ISAE.

Statement on COVID-19 Protocols

ISAE will follow all recommended local, state, and federal protocols in place at the time of this event to maintain maximum social responsibility. All protocols in place will be communicated to attendees in advance of the event and strictly enforced throughout the event.

Prior to arriving onsite, all attendees and speakers will be required to sign a liability waiver acknowledging that an inherent risk of exposure to COVID-19, or its variants, exists in any public space where people are present and agreeing not to hold the Indiana Society of Association Executives liable for any illness or injury.

Domains: Various
CAE Hours: 3.5 per session; 1 per virtual "Lunch & Learn"

As a CAE Approved Provider of educational program related to the CAE exam content outline, each attended session of this program may be applied for 3 credit hours, and each virtual "brown bag lunch" may be applied for 1 credit hour, toward your CAE application or renewal professional development requirements.

Note: This program is not endorsed, accredited, or affiliated with ASAE or the CAE program. Applicants may use any program that meets eligibility requirements in the specific time frame towards the exam application or renewal. There are no specific individual courses required as part of the applications – selection of eligible education is up to the applicant based on his/her needs.